In order to change the way companies create strategy, services and products, the one should think like a designer. So-called design thinking is able to create things truly economically viable, technologically feasible and desirable for the customers. Also, it provides the ability for people who are not designers to meet challenges where creative tools are necessary.
Design thinking is a skill that all people have. But they are hidden upon more casual problem-solving issues. Design thinking includes expressing ourselves through means beyond symbols and words. It requires our intuition, an ability to construct emotionally meaningful and functional ideas as well as to recognize patterns. It is not popular to manage the company using only inspiration and intuition. However, it can be also risky to rely on the analytical and the rational. Design offers another way.
The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. There are three spaces to keep in mind: inspiration, ideation, and implementation. Inspiration is the problem or opportunity that motivates the search for solutions. Ideation is the process of generating, developing, and testing ideas. Implementation is the path that leads from the project stage into people’s lives.
Under this system, our company uses both analytical tools and generative techniques to help clients see how their new or existing operations could look in the future — and build road maps for getting there. Our methods include business model prototyping, data visualization, innovation strategy, organizational design, qualitative and quantitative research, and IP liberation.
All of our company work is done in consideration of the capabilities of our clients and the needs of their customers. As we iterate toward a final solution, we assess and reassess our designs. Our goal is to deliver appropriate, actionable, and tangible strategies.
The result: new, innovative avenues for growth that are grounded in business viability and market desirability.
